Exploring Marqués de Riscal: Frank Gehry’s Architectural Marvel in Rioja, Spain for 2025

Imagine pulling into a sleepy Spanish town and spotting a futuristic swirl of metallic ribbons shimmering against the warm, dusty backdrop of vineyards. That’s Marqués de Riscal, a luxury hotel and winery designed by the iconic Frank Gehry and the crown jewel of Rioja’s wine country.

We visited in August—yes, peak summer heat—and we stayed overnight at this architectural masterpiece. Think calm, relaxing vibes, exceptional wine, and an experience that feels straight out of a luxury travel dream. Here’s everything you need to know to plan your trip, from where to sip, stay, and explore, with plenty of insider tips sprinkled in!

The Wow Factor: Marqués de Riscal by Frank Gehry

This isn’t just a hotel; it’s a work of art. Gehry, famous for the Disney Hall in LA (where I’m from) and Guggenheim Museum in Bilbao, brought his signature shiny curves and colors to Elciego, creating a design inspired by Rioja wine bottles—rose for the wine, gold for the foil, and silver for the bottleneck. The result? A building that feels alive, shimmering and shifting with the sunlight. His other quite-near building is in Bilbao. We also visited The Guggenheim Museum during our road trip from San Sebastian.

Inside, the vibe is contemporary luxury. From the moment we checked in, it was clear this was a wine-lover’s paradise. The terrace offers panoramic views of the vineyards, and the Caudalie Vinothérapie Spa was the perfect escape from the summer heat.

Pro tip: If you stay here, don’t miss the private winery tour—it’s free to hotel guests and feels so VIP.

Exploring Rioja Beyond Marqués de Riscal

While the hotel could have easily kept us happily sipping Rioja all weekend, the surrounding region begged to be explored. Here’s what you can’t miss:

1. Logroño: A Pintxo Paradise

A short 30-minute drive from Elciego, Logroño is the beating heart of Rioja. Its famous Calle Laurel is lined with pintxo bars serving small, flavorful bites paired with local wine. I loved the garlic mushrooms at Bar Soriano and the jamón croquettes at Taberna del Tío Blas.

2. Haro’s Wineries

For wine lovers, Haro is a must-visit for its historic bodegas and timeless winemaking traditions. My top picks?

• Bodegas López de Heredia: Step into history with their ancient cellars and traditional methods that have been perfected over generations.
• Bodegas Ysios: This architectural marvel, designed by Santiago Calatrava, is a must-see. The undulating roof mimics the nearby mountains, making it a dream for photographers—and the wine lives up to the aesthetic!

3. Touring the Vineyards of Rioja

Beyond Haro and Logroño, the drive through Rioja’s vineyards is an experience in itself. Rolling hills covered in lush vines stretch for miles, dotted with charming villages and boutique wineries. Renting a car gave us the freedom to stop and soak in the views (and sample wines!) at our own pace.

Where to Stay in Rioja, Spain

Whether you’re looking for a luxury splurge or something more budget-friendly, Rioja has quite a few excellent choices. We thoroughly enjoyed our stay at the Marriott managed Marqués de Riscal, which BTW includes the wine tour and tasting which is roughly $90 each if you weren’t staying there. Breakfast was good, not great and the spa and grounds are gorgeous. 

➡️ Luxury: Hotel Marqués de Riscal

➡️ Mid-Range: Palacio Tondón

This boutique hotel in Briñas is just 20 minutes from Elciego. It’s an Autograph (also by Marriott Hotel which works great for points users). Think rustic charm meets modern design with views of the Ebro River. It’s chic without being over the top.

➡️ Budget: Hostal Rural El Botero

For a cozy, authentic stay that won’t stretch your wallet, this family-run guesthouse in Cuzcurrita is a gem. Expect warm hospitality and easy access to the surrounding wineries.

FAQs: Visiting Marqués de Riscal and La Rioja, Spain

1. Can I visit Marqués de Riscal without staying at the hotel?

Yes! They offer guided tours of their City of Wine, including the vineyards and winery. You can also book a wine tasting or dine at their restaurant without being a guest.

2. What’s the best time to visit Rioja?

Spring (April, May, and June) and fall (September and October) are ideal for pleasant weather and vibrant vineyard views. Summer is quieter but hot, so plan for early mornings or late evenings to beat the heat.

3. How do I get to Marqués de Riscal?

Renting a car is the easiest option. It’s about 90 minutes from Bilbao or two hours from San Sebastián. Plus, having a car gives you the freedom to explore the region’s hidden gems. Tours are the other best option.

4. What should I pack for a summer visit?

Light, airy clothing for the day, comfy shoes for walking through vineyards, and a lightweight jacket for evenings. Don’t forget sunscreen and a reusable water bottle!

5. Are there other wineries near Marqués de Riscal?

Definitely! Aside from López de Heredia and Ysios, check out Bodegas Muga for its iconic oak-barrel cellars or Viña Tondonia for its history and charm.

Don’t Feel Like Driving?

Discover Rioja with Curated Wine Tours. Make your Rioja adventure effortless and unforgettable by booking a wine tour or day trip through trusted platforms like Viator or Project Expedition. These experiences include visits to top wineries such as Marqués de Riscal, Bodegas Ysios, and more. Whether you’re departing from Bilbao, Logroño, Pamplona or even San Sebastián, these tours offer expert guides, seamless transportation, and behind-the-scenes access to Rioja’s wine culture. Perfect for wine lovers, architecture buffs, and anyone who wants to explore this stunning region stress-free.

Why You Should Visit Marqués de Riscal

From sipping wine surrounded by Gehry’s architectural brilliance to exploring the cobbled streets of Logroño, a visit to Marqués de Riscal is a feast for the senses. This is more than just a hotel or a winery; it’s a destination that perfectly blends luxury, history, and the magic of Rioja.

So, pack your bags, raise your glass, and get ready for a dreamy escape to Spain’s most beautiful wine country. Salud!

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Plan Your Dream Rioja Getaway with Expert Help

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